Becoming An Epic FailureImage

Imagine if you began every ideation session with this premise: What ideas can I generate that solve the problem but have little to no chance of seeing the light of day? It is common to generate ideas that solve problems and do so with the feasibility of acceptance. But this mind-set can also lead to stale, expected ideas. If you’re not generating ideas that have a chance to fail, you’re not generating creative ideas.

Failure is not typically a goal that you set for yourself. But if it is the right type of failure, it is a goal that will produce more novel ideas. Build a healthy risk tolerance and you can learn to fail effectively ...

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