November 2025
Intermediate to advanced
400 pages
11h 39m
English
Content preview from Creativity in PR and Communications
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Preface
But first… create!
Before you get stuck into this wonderful book about creativity in PR and communications, we’d like to make a suggestion: put the book down and create something.
The brief is simple: spend the next 20 minutes engaging in a hands-on activity of your choice that results in the creation of something new. It could be pretty much anything: drawing, baking, tapping out a tune on your knees (but ideally nothing requiring a screen, to avoid distraction). The purpose is not to produce a masterpiece but to open yourself to receiving new information. Who knows, you might even achieve the fabled ‘creative flow state’ (much more on that later in the book!).
So, take a moment to create. (You might notice we have avoided using the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.