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Creativity in PR and Communications
book

Creativity in PR and Communications

by Jon Cope, Stuart Mayell
November 2025
Intermediate to advanced
400 pages
11h 39m
English
Kogan Page
Content preview from Creativity in PR and Communications

INDEX

NB: page numbers in italic indicate figures or tables

  • Abbey, Nels 288

  • abstract thinking 223

  • Académie Royale 51

  • Act of Creation, The 32

  • adam&eveddb 241

  • ad blockers 56

  • Ad Standards 296

  • advertising, defining 49

  • Advertising Regulatory Board (ARB) 297

  • Advertising Standards Authority (ASA) 296

  • Advertising Standards Council of India (ASCI) 297

  • agency brief see client brief

  • agenda setting 52

  • ‘aha!’ moment, the 196

  • Alchemy 82

  • Amabile, Teresa 1719, 21

  • ambiguity, tolerance of 78, 79

  • American Tobacco 64, 302

  • analogical reasoning 226

  • ‘analysis paralysis’ 243

  • analytic generalization 10910

  • Angelou, Maya 3335

  • anonymous, electronic brainstorming (AEB) 23435

  • APG Sweden 193

  • Apple 32, 338, 342

  • Aquinas, Thomas 10

  • Ariel 15, 345

  • Aristotle 224, 226

  • Art ...

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Publisher Resources

ISBN: 9781398620858