November 2025
Intermediate to advanced
400 pages
11h 39m
English
Content preview from Creativity in PR and Communications
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APPENDIX 1 A CREATIVE THINKING CHECKLIST
Applying creativity to PR and communications problems
Understanding the problem
☑ Have I clearly defined the problem for which a creative communications solution is required?
☑ Have I ensured I’m addressing the right problem – not just the most obvious one?
☑ Have I considered the appropriate audience(s) and their real needs, desires and concerns?
☑ Have I explored the wider cultural, political, social, environmental and technological context?
☑ Have I strived to be insightful or to pursue insight?
☑ Have I uncovered a human, brand or cultural truth which can provide stimulus to my ideas?
Challenging assumptions
☑ Have I identified the assumptions I’m making about the audience, message or medium?
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