Acknowledgements
The authors would like to thank everyone from Kogan Page who made this book happen, especially Zexna Opara and Susi Lowndes, together with all the peer reviewers, interviewees and other contributors.
In addition:
Jon would like to thank all the students past and present who have inspired me to think differently, and Anna, Dolores and Lucien, who gave me time and space to wrestle my creative ideas into this book.
Stuart would like to acknowledge everyone who helped over nearly 30 years of professional practice, for better and for worse. Thanks also to everyone working in the global creative community. Times are tough for many, but AI will only ever be a facsimile of your ideas and industry. I cannot end without acknowledging ...
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