November 2025
Intermediate to advanced
400 pages
11h 39m
English
Content preview from Creativity in PR and Communications
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01 What is creativity?
What is this book about?
‘In today’s dynamic and rapidly evolving media landscape, the role of creativity in public relations (PR) and communications has never been more critical.’
This (made up) quote is exactly the sort of thing you might expect to read at the start of a textbook about creativity in PR and communications – and it’s a perfectly reasonable claim. But instead of just making such a sweeping assertion, this book aims to explain exactly why this is the case, what creativity is and how you can consistently apply a clear understanding of creativity to your work – whether in education or in your job.
If you read the whole book, you should emerge with at least some of the knowledge and skills necessary to embrace ...
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