December 2014
Intermediate to advanced
384 pages
15h 59m
English
Content preview from Current Issues of Science and Research in the Global World
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Current Issues of Science and Research in the Global World – Kunova & Dolinsky (Eds)
© 2015 Taylor & Francis Group, London, ISBN 978-1-138-02739-8
133
Aspects of green marketing: The current situation in the selected
companies in the Slovak Republic
S. Supeková
Faculty of Economics and Business, Pan-European University, Bratislava, Slovakia
ABSTRACT: The aim of the article is to analyze the term of green marketing within
Corporate Social Responsibility. Green marketing is one of the most important tools com-
panies can use to highlight their activities in the field of environment and to get new cus-
tomers and partners. Green marketing covers a wide range of activities, including product
modifications, changes in the manufacturing process, packaging ...
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