December 2014
Intermediate to advanced
384 pages
15h 59m
English
Content preview from Current Issues of Science and Research in the Global World
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spokesman cannot do that without the journalist because he has no media available if we do
not take the institutional website or personal website or social networks into the account. The
journalist needs the spokesperson to create his media product because high portion (42–84%)
of journalistic products is based on the PR news of different subjects. The PR news prepa-
ration methodology is slightly different for spokesperson in comparison to the journalist
even though their aim is the same—to inform about the event, phenomenon or fact and to
reach publicity. The most significant differences in news preparation are in content selectiv-
ity. Language style is almost the same; both spokesperson and journalist use grammatically
correct langua ...
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