December 2014
Intermediate to advanced
384 pages
15h 59m
English
Content preview from Current Issues of Science and Research in the Global World
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Current Issues of Science and Research in the Global World – Kunova & Dolinsky (Eds)
© 2015 Taylor & Francis Group, London, ISBN 978-1-138-02739-8
145
Brno, starobrno and massmedia in the project partnership for local
development
M. Foret
Faculty of Media, Pan-European University, Bratislava, Slovakia
I. Zdráhal
Faculty of Regional Development and International Studies, Mendel University in Brno, Czech Republic
ABSTRACT: The paper is devoted to the role of massmedia in the contemporary market-
ing project Partnership for local development as well as in the previous one Communicating
Town. Some practical results and marketing methodology recommendations from the latest
marketing research conducted in Brno in March 2013 are mentioned in the second part. ...
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