Customer Relationship Management, 1st Edition by Pearson

Acknowledgements

I would like to thank many people for their pleasant cooperation and support during the past few years and during the writing of this book. First, I extend thanks to Allison Klein for assisting with the English translation and to Professor Susan Hart at University of Strathclyde, Scotland, for her participation as super-reviewer. Also helpful and pleasant to work with were both the Pearson publishers, Thomas Sigel in the UK office and Vanessa van Kempen in the Benelux office. Thanks also go to editorial assistant Peter Hooper and desk editor Mary Lince. The following reviewers also provided insight and suggestions for this project: Dr Stephen Tagg, University of Strathclyde, Scotland; Caroline Tynan, University of Nottingham, ...