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The future
The future is uncertain. Extrapolations in which trends from the past are extended further into the future do not provide a reliable prediction if there are too many changes taking place in the environment. We start paving the road to the future the moment we take a step into the future and acquire experience. On the basis of our findings with CRM, we can also make several pronouncements on the continuation of the CRM journey.
In this chapter we will address the following questions
- How may we justify pronouncements regarding the future?
- Which factors influence the future of CRM?
- – Technology, buyers, the IT sector, user experience.
- What is ‘the’ future of CRM?
- – What is the selective suitability of the CRM strategy?
- – What ...
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