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CRM systems
Insight into the most important CRM systems is indispensable in order to identify and use the possibilities offered by information technology. The utilisation of technology will also have to be customised under all circumstances to suit the strategy and the organisation on the one hand (Part I), and the relationship policy to be implemented on the other (Part III).
This chapter briefly discusses the most important elements in the CRM system. The final section looks in particular at the suppliers of CRM software packages that form part of such a system.
In this chapter we will address the following questions
- What CRM systems are there?
- – What are the tasks of a CRM system?
- What is partner relationship management?
- Which components ...
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