December 2022
Intermediate to advanced
452 pages
14h 39m
English
Content preview from Customer Relationship Management, 1st Edition by Pearson
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18
CRM systems
Insight into the most important CRM systems is indispensable in order to identify and use the possibilities offered by information technology. The utilisation of technology will also have to be customised under all circumstances to suit the strategy and the organisation on the one hand (Part I), and the relationship policy to be implemented on the other (Part III).
This chapter briefly discusses the most important elements in the CRM system. The final section looks in particular at the suppliers of CRM software packages that form part of such a system.
In this chapter we will address the following questions
- What CRM systems are there?
- – What are the tasks of a CRM system?
- What is partner relationship management?
- Which components ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.