Customer Service Delivery in Africa
by Robert Ebo Hinson, Esi Akyere Mensah, Doreen Anyamesem Odame
Customer Service Delivery in Africa
Customer service management is one of the key pillars of today’s business environment. Businesses operating in sub-Saharan Africa and other frontier markets have begun to embrace the concept of customer service management, with many incorporating the notion into their mission statements – with many forward-thinking companies transitioning from a transactional to a more strategic view of the customer. As customers have evolved and transformed from “passive audiences” to “active players” businesses are moving away from “the old industry model that sees value as created from goods and services to a new model where value is created by experiences”.
Today, businesses and customers create value through customised, ...
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