Data Strategy

Chapter 1. Introduction

	“'Would you tell me please, which way I ought to go from here,'” (said Alice). “'That depends a good deal on where you want to get to,'” said the Cat (Cheshire). “'I don't much care where,'” said Alice. “'Then it doesn't matter which way you go,'” said the Cat.
	--Lewis Carroll, Alice in Wonderland

	“There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.”
	--Niccolo Machiavelli, The Prince, 1532

A chief financial officer (CFO) was approached by the chief executive officer (CEO) and asked for an accounting of the company's financial assets. The CFO gave a vague response indicating a lack of knowledge of the ...