Data Warehousing in the Age of Big Data

Chapter 5

Big Data Driving Business Value

Technology is like a fish. The longer it stays on the shelf, the less desirable it becomes.

—Andrew Heller

Introduction

The world we live in today is accelerated by no single business or product, but by us—the consumers, the drivers of demand for specific products or services. The advances in mobile technologies coupled with the advent of smart devices and the rise of generation Z have created a perfect storm for companies to transform themselves from being product-centric to being a service-centric organization. But how successful can the transformation strategy be for an organization? And, more importantly, how does your organization make decisions on what areas to transform, and what is the timing ...