1 UNDERSTANDING YOUR CUSTOMERS: HOW TO TRULY DELIGHT THEM
The focus of this chapter is learning to look at the business through the eyes of your customers or clients. Often as you grapple with the challenges of your daily tasks and activities it is easy to lose sight of how those tasks contribute to the fulfilment of a customer or client need. Without customers a business cannot survive; therefore it is important to really understand how everything you do contributes to delivering a benefit that will be appreciated by a customer or client.
WHY IS THIS IMPORTANT?
Now you have stepped up to team leadership you will inevitably become more externally focused; your interactions with other business functions will increase and you should also start ...
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