Case Study 1: Get More Value from Your Banking Data—How to Turn Your Analytics Team into a Profit Centre

Felipe Flores

Data Science Executive and host of the Data Futurology Podcast

Contents

  1. Setting Up the Team’s Strategy
  2. Become Part of the Sales Cycle
  3. Create the Value and Give It Away
  4. Build on Your Success to Become a Profit Centre

Modern financial institutions collect and store vast amounts of data on their customers; however, most of it is never used to its full potential. This is as much a shame for the customer as it is for the financial institution, as this example from my former employer—a large banking conglomerate with businesses across many countries in the Asia-Pacific region—will show.

A typical approach when it comes to analytics ...

Get Demystifying AI for the Enterprise now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial