Case Study 4: 7-Eleven and Cashierless Stores

Shahmeer Mirza

Director of R&D Technology, 7-Eleven

Contents

  1. Business Opportunity
  2. The Solution
  3. Impact and Lessons Learned
  4. Next Steps

Give the customers what they want, when and where they want it.

Joe C. Thompson Jr. | 7-Eleven Founder

7-Eleven is a Japanese-American international chain of convenience stores. Its innovations, such as to go coffee cups, self-serve soda fountain, 24x7 operation, and SLURPEE® drink, are well known. Now 7-Eleven is on a journey to take its convenience stores cashierless through digital transformation.

7-Eleven’s digital transformation began with investing in customer facing apps such as 7-Eleven Stores—a community app, 7Now—a product delivery app, and 7Rewards—a ...

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