Your network feature decisions have a major impact on the equipment that you choose to purchase and on the success and profitability of your wireless WAN. The following sections describe those decisions.
The market that you choose to serve—commercial, residential, or some mixture of the two—largely determines the price range for the wireless equipment that you purchase, install, and resell. If you serve primarily residential users, you need to purchase lower-cost equipment. If you provide higher-value service by providing more bandwidth and additional value-added services to businesses, you can select higher-cost equipment with a larger feature set.