About this Book

This book is a both a primer and a how-to on the application of key principles of psychology to design. You don’t need to have a background in psychology to understand the concepts covered in this book. My purpose is to show students and practitioners of design, and those working with designers, how you can use psychology to enhance the usability of your product. If you’re already familiar with psychology, this book should provide concrete examples of how to address psychological models of behavior and persuasion you might already have familiarity with in your design. For every principle, I provide multiple examples and stories on how the principle’s components apply to design practitioners. I also provide a more in-depth case ...

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