Chapter 5. Influence: getting people to like and use your design
This chapter covers
- Understanding the principle of influence
- Ensuring your design accommodates the principle of influence
- Identifying opportunities to design to influence users
- Discussing influence with others
- Applying the principle of influence in digital design contexts
Francine watches birds as one of her hobbies. One day, she sees a rarely sighted bird as she’s walking to her car after work. She whips out her smartphone and takes a perfect picture of the bird as it’s in flight. She then posts the picture to Instagram so all her birder friends can see what she came across. When Francine arrives home, she sees that a number of people have liked and shared her picture. ...
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