Chapter 3. Risky decisions and mental shortcuts
This chapter covers
- Understanding risky decisions and mental shortcuts
- Ensuring your design accommodates risky decisions and mental shortcuts
- Identifying opportunities to design for risky decisions and mental shortcuts
- Applying risky decisions and mental shortcuts in digital design contexts
Ernie just got paid and wants to earn extra money. He thinks about all the things he could do that might turn his paycheck into more money: buy lottery tickets, gamble online, gamble on horse racing, invest in stocks .... Ernie quickly rules out buying lottery tickets and investing in stocks based on personal preferences. Next, he evaluates his remaining choices. He ends up choosing gambling online because ...
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