Designing Digital Customer Experiences
Creating Connections in the Digital Domain
The importance of live customer experiences is undeniable, and knowing that is incredibly valuable to your business and marketing planning. Also undeniable are the realities of our digital world and the evolving customer touch points that technology provides. A good digital experience isn’t based just on functionality but on how your customer feels while interacting with it.
In the digital space, customer interaction is immediate and impatient. A customer can interact with your business and brand with intent (“I’m going to shop my favorite store online and buy some ...