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Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work
book

Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work

by Beverly Rudkin Ingle
November 2013
Beginner
172 pages
4h 8m
English
Apress
Content preview from Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work

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Designing Digital Customer Experiences

Creating Connections in the Digital Domain

The importance of live customer experiences is undeniable, and knowing that is incredibly valuable to your business and marketing planning. Also undeniable are the realities of our digital world and the evolving customer touch points that technology provides. A good digital experience isn’t based just on functionality but on how your customer feels while interacting with it.

In the digital space, customer interaction is immediate and impatient. A customer can interact with your business and brand with intent (“I’m going to shop my favorite store online and buy some ...

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Publisher Resources

ISBN: 9781430261810Purchase book