Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work
by Beverly Rudkin Ingle
Preface
The entrepreneurial spirit in the United States is dynamic, determined, and laced with fantastic tales of self-made millionaires and enviable success stories. There’s a great deal of mystique surrounding those tales, which I attribute to our country’s unique reputation of being the land of opportunity. Entrepreneurs have created more than 27 million small businesses according to 2010 data.1 If you are holding this book, you probably are one of them, and you’re looking for your next competitive advantage.
When I first heard the phrase “design thinking,” I had been on a quest for the next competitive advantage for my clients and myself. Instinctively, I knew the next step had to be big and bold; it had to embrace change and be purposeful ...
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