April 2008
Intermediate to advanced
192 pages
4h 29m
English
Overview
No matter what type of web site or
application you’re building, social interaction among the
people who use it will be key to its success. They will talk about
it, invite their friends, complain, sing its high praises, and
dissect it in countless ways. With the right design strategy you
can use this social interaction to get people signing up, coming
back regularly, and bringing others into the fold. With tons of
examples from real-world interfaces and a touch of the underlying
social psychology theory, Joshua Porter shows you how to design
your next great social web application.
Inside, you’ll discover:
• The real reasons why people participate online and the
psychology behind them
• The Usage Lifecycle—or how people use your web
application over time
• How to get people past that trickiest of hurdles:
sign-up
• What to do when you’ve launched a web application and
nobody is using it
• How to analyze the effectiveness of your application
screens and flows
• How to grow your social web application from zero users to
1000—and beyond
Designing for the social web is about much more than adding
features. It’s about embracing the social interaction of the
people who make you successful—and then designing smartly to
encourage it.
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