April 2008
Intermediate to advanced
192 pages
4h 29m
English
Content preview from Designing for the Social Web
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Chapter 7. Design for Sharing: How to build features that enable word of mouth
“There is no delight in owning anything unshared.” | ||
| --SENECA, ROMAN PHILOSOPHER | ||
In his book The Tipping Point, Malcolm Gladwell describes a rare type of person he calls a “connector.” Connectors play a special role in society: they act like hubs of a network, spreading information from one node to another. They are the social conduit that keeps everyone up to date and informed.[1]
The main role of connectors is to spread ideas. They have wide social circles—much wider than the average person—and when they get excited about a new idea, they share it with everyone they come into contact with. That’s just the way they are. Connectors love to be the first to tell their friends ...
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