Preface
As the world of communication evolves and changes at an ever-increasing pace, it’s sometimes wise to pause, catch your breath and really think about how and where you fit in. Are you really making the impact you’d like?
Whatever new channels come on stream, to deliver more and more content, the things that cut through like nothing else, are both what you say and how you say it.
Being a great presenter will get you noticed.
Proof of the importance of this skill is right here in your hands; as the fifth edition of this book is published, the longevity of the subject matter is self-evident. But since its first publication back in 2011 the text has gone through its own evolution, responding to the needs of business and beyond, delivering ...
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