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Dialogues with Creative Legends and Aha Moments in a Designer’s Career, First Edition by Richard Saul Wurman, David Calvin Laufer

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2. Titans

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The Great Midwest Mounted Valise

July 1974

I arrive in New York’s Penn Station. It’s a steamy morning. I am filled with the energy from my European experience and armed with examples of design unlike anything New York has ever seen. I carry them in a large sample case made of black bonded leather, quite possibly the largest sample case that can be carried by a single human; nothing less could hold the voluminous ideas I have to offer. My friend Otter Hallstein finds it comic, and dubs it “The Great Midwest Mounted Valise.” Something about the name fits: a dominant aesthetic that rides east and arrests the attention of New York. Absurd, ...

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