May 2018
Beginner to intermediate
272 pages
8h 8m
English
book
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, Second edition
by Chuck Hemann, Ken Burbary
Content preview from Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, Second edition
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1
Understanding the Synergetic Digital Ecosystem
The growth and sophistication of digital platforms have grown substantially since the first edition of this book. Although these changes have brought with them new opportunities for marketers and brands—while growing several major platforms such as Facebook, Instagram, and LinkedIn—they have largely exacerbated many issues and challenges that companies face when planning and executing digital initiatives. The original promise of digital channels we described four years ago—“to deliver the right message to the right audience at the right time”—is truer than ever, but the complexity associated with doing so is greater than ever.
The Evolution of the Digital Ecosystem
The digital ecosystem has ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.