Digital Analysis: Brand
At this point in the book, you have no doubt determined that there is an abundance of data available through digital marketing, social media, third-party data providers, and even the emerging universe of Internet of Things (IoT) devices. Fortunately, a growing number of tools are available on the market to help you diagnose your digital brand health and understand your total digital audience(s), and more clearly understand the consumer opinion of your brand through digital analytics tools.
Benefits of Digital Brand Analysis
Why consider doing a digital brand analysis? The old adage from management thinker and legend Peter Drucker, “You can’t manage what you don’t measure,” is a classic reminder on why you need to ...