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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, Second edition
book

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, Second edition

by Chuck Hemann, Ken Burbary
May 2018
Beginner to intermediate content levelBeginner to intermediate
272 pages
8h 8m
English
Que
Content preview from Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, Second edition

Index

Numbers

50% review, reports, 215

A

A/B testing, 34, 106, 108

accurate data, struggle to obtain, 237238

ad banners, 34

ad blockers, 7

ad exchange, 34

ad hoc stage of customer service, 153

ad inventory, 34

ad serving, 34

Adobe Analytics, 5253

Adobe Experience Manager, 53

adoption

evaluating new technologies, 46

of marketing technology solutions, 5457

advertising metrics, LinkedIn, 30

advertising performance, primary research, 40

advocacy, 182

AI (artificial intelligence), 238240

Altimeter Group, 6

Amazon, Mechanical Turk, 229

American Express, 147

amount of change, 18

analyst-level use case, reports, 219220

analysts, 201

Analytic Partners, 13

analytics talent gap, 232234

anecdote analysis, 106107

artificial intelligence (AI), ...

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Publisher Resources

ISBN: 9780134997797