March 2023
Beginner
448 pages
13h 4m
English
Content preview from Digital Marketing Fundamentals
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Digital Marketing Glossary
The following terminology is frequently used within digital marketing. To create a successful digital marketing presence and ongoing strategy, knowledge of these common terms is imperative. Terms are listed within their marketing discipline and then alphabetically within those sections.
Digital Marketing Strategy
- Brand Equity:
- The importance of a brand in the customer's eyes.
- Brand Value:
- The financial significance the brand carries.
- Business to Business (B2B):
- Describes businesses working with other businesses for profit. A commercial transaction takes place between them.
- Business to Consumer (B2C):
- Describes businesses working with consumers for profit. A commercial transaction takes place between them.
- Buyer, Customer, or User Personas:
- Semi‐fictional representations of your different types of audiences. They are created based on data and research, which helps you to create content that is more meaningful to your target audience.
- Buying Cycle and Journey:
- An experience your target audience goes through to purchase a product or service. This is the point of view of your audience.
- Cascading Style Sheets (CSS):
- A computer programming language for adding style to web documents. CSS can include fonts, colors, structure, spacing, and page behavior.
- Channel:
- A marketing medium of distribution, such as pay‐per‐click and email marketing.
- Customer Experience:
- The totality of cognitive, affective, sensory, and behavioral consumer responses during all ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.