Digital Marketing Fundamentals

CHAPTER 10Careers and Hiring

By Michael Stebbins

This chapter will answer the most common questions related to role requirements, getting hired in digital marketing, and how to leverage your OMCP or OMCA certification. By the end of this chapter, you will know the answers to these questions:

• Can my OMCP certification get me a job?
• Why don't I get a response from hiring companies when I'm clearly qualified?
• Why are job postings unrealistic?
• Should I apply if I don't meet all the qualifications?

This chapter also includes a section for hiring managers, which can be illuminating for candidates as well.

Can the OMCP Certification Get You a Job?

At a New York digital marketing conference, one of this book's other authors, Matt Bailey, was signing books in our booth. After waiting in the long line, a lady held up her book and asked Matt, “Will this make my website rank better?” Matt politely replied, “The book won't do anything on its own, but when you apply what's in it, your digital marketing is likely to improve.”

A certification—like OMCA, OMCP, or PMP—quantifies hard skills, experience, education, and training. But in the end, “You get you the job.” A reputable certification certainly helps you stand out from the crowd.

Note

Those who are willing to test and measure their skills are most often those who maintain and improve those skills.

When a hiring manager is aware of the requirements and reputation behind these certifications, candidates who have earned them can ...