March 2023
Beginner
448 pages
13h 4m
English
Content preview from Digital Marketing Fundamentals
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CHAPTER 10Careers and Hiring
By Michael Stebbins
This chapter will answer the most common questions related to role requirements, getting hired in digital marketing, and how to leverage your OMCP or OMCA certification. By the end of this chapter, you will know the answers to these questions:
- Can my OMCP certification get me a job?
- Why don't I get a response from hiring companies when I'm clearly qualified?
- Why are job postings unrealistic?
- Should I apply if I don't meet all the qualifications?
This chapter also includes a section for hiring managers, which can be illuminating for candidates as well.
Can the OMCP Certification Get You a Job?
At a New York digital marketing conference, one of this book's other authors, Matt Bailey, was signing books in our booth. After waiting in the long line, a lady held up her book and asked Matt, “Will this make my website rank better?” Matt politely replied, “The book won't do anything on its own, but when you apply what's in it, your digital marketing is likely to improve.”
A certification—like OMCA, OMCP, or PMP—quantifies hard skills, experience, education, and training. But in the end, “You get you the job.” A reputable certification certainly helps you stand out from the crowd.
When a hiring manager is aware of the requirements and reputation behind these certifications, candidates who have earned them can ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.