March 2023
Beginner
448 pages
13h 4m
English
Content preview from Digital Marketing Fundamentals
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References
Chapter 1
- Content Marketing Institute and Marketing. (2021). B2B Content marketing benchmarks, budgets, and trends for 2022 [online]. Available from: https://contentmarketinginstitute.com/wp-content/uploads/2021/10/B2B_2022_Research.pdf.
- Content Marketing Institute and Marketing. (2022). B2C content marketing: benchmarks, budgets, and trends—insights for 2022 [online]. Available from: https://contentmarketinginstitute.com/wp-content/uploads/2022/01/b2c-2022-research-r3-1.pdf.
- Friedlein, F. (2017). Introducing the Modern Marketing Model (M3) [online]. Econsultancy. Available from: https://econsultancy.com/introducing-the-modern-marketing-model-m3/.
- Jarboe, G. (2019). Kraft Heinz: Isn't anyone going to help that poor brand? [online]. Search Engine Journal. Available from: https://www.searchenginejournal.com/kraft-heinz-trouble/315513/.
- Jarboe, G. (2021a). Customer personas can transform SEO, PPC and content marketing [online]. Search Engine Journal. Available from: https://www.searchenginejournal.com/customer-personas-seo-ppc-content-marketing/397592/.
- Jarboe, G. (2021b). Nostalgia marketing & what we can learn from John Lewis ads [online]. Search Engine Journal. Available from: https://www.searchenginejournal.com/nostalgia-marketing-examples/429066/.
- Kaushik, A. (2013). Digital marketing and analytics: Two ladders for magnificent success [online]. Occam's Razor. Available from: https://www.kaushik.net/avinash/digital-marketing-analytics-ladder-step-by-step-success/ ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.