March 2023
Beginner
448 pages
13h 4m
English
Content preview from Digital Marketing Fundamentals
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
About the Authors
Greg Jarboe is president of SEO‐PR, which he co‐founded with Jamie O'Donnell in 2003. Their digital marketing agency has generated award‐winning results for a variety of clients, including Southwest Airlines, the SES Conference & Expo series, as well as Rutgers University. He has been the faculty chair of Video and Content Marketing at Market Motive, as well as an instructor at Simplilearn, Rutgers Business School Executive Education, and the New Media Academy. He's a member of the standards committee for OMCP.
Greg is the author of YouTube and Video Marketing: An Hour a Day (2009, 2011). He's also a contributor to Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty; Enchantment by Guy Kawasaki; Strategic Digital Marketing by Eric Greenberg and Alexander Kates; and The Art of SEO by Eric Enge, Stephan Spencer, and Jessie Stricchiola. Greg is also profiled in Online Marketing Heroes by Michael Miller.
Since 2003, Greg has written more than 1,600 posts for several online publications, including Search Engine Journal, Search Engine Watch, and Tubular Insights. He has also spoken at more than 80 industry conferences. He's also been a keynote speaker at the Be‐Wizard conference in Rimini, Italy; the International Search Summit in London; and the ÜberTube Brand Summit in New York City.
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Matt Bailey teaches digital marketing to the world's biggest brands and at the most recognized universities.
He has taught Google employees how ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.