To our readers: This chapter is different. Greg and I decided to co‐write this content, but as we talked about it, it turned into a podcast. We've edited down the important bits to meet the OMCA requirements, but we thought that presenting our content in a conversation format may help you get through a jam‐packed chapter on a subject that changes frequently. Or you could tune in and listen to this chapter on the Endless Coffee Cup podcast. (Figure 6.1)—Matt
What you'll learn in this chapter:
Social media marketing terms and concepts
How social media impacts business goals
How social media integrates with other channels
How to evaluate and use influencers to extend your message
What content is effective in different channels
How to plan content for different platforms
Why you should track and measure social media
Welcome to the Endless Coffee Cup Podcast
MATT:
Well, hello, dear listener, and welcome to another edition of the Endless Coffee Cup podcast. Today is something a little different. I have Greg Jarboe with me. Greg, welcome back to the show.
FIGURE 6.1 Endless Coffee Cup Podcast, June 14, 2022
GREG:
Matt, I feel like I've never left.
MATT:
You know, I feel as though you've never left as well.
GREG:
Well, let's hope that we give the audience something new.
Social Media Context
MATT:
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