December 2013
Intermediate to advanced
208 pages
2h 47m
English
book
Digital Product Management: Design websites and mobile apps that exceed expectations
by Kristofer Layon
Overview
Product management improves the odds that your web sites and apps will be successful, and affirms the value that design brings to organizations and companies.
App stores overflow with apps, and the Web seems to have more sites, content, and applications than people could possibly need. So how do you know that you are designing things that will be useful and, ultimately, successful?
That’s where product management comes in. Use market
research to identify problems that people and organizations are
really having, and then apply your creative and technical
experience to design digital products that meet those needs with
high levels of customer satisfaction
Includes a foreword by Whitney Hess, founder and principal of the
user experience consultancy Vicarious Partners, and the author of
the Pleasure & Pain blog at www.whitneyhess.com/blog.
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