CONTENTS
Acknowledgments and Cast Credits
Prologue: “Help Me to Create The Happiest Place on Earth”
Pulling Back the Curtain: The Orientation
LESSON 1: Setting the Stage for Success
The Four Circumstances of the Disney University
LESSON 2: Capture Hearts and Minds
It’s More Than Mickey Mouse and Donald Duck
LESSON 3: It Takes Art and Science
The Attractions Don’t Break Down, and Snow White Never Has a Bad Day
LESSON 4: Gather Facts and Feelings
LESSON 5: Be Willing to Change or Be Willing to Perish
The Birth of the Disney University
LESSON 6: Simplify the Complex
LESSON 7: The Honeymoon Will End
Cinderella Castle and Culture Change
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