Thinking the UnthinkableDisruptive by DesignThe Goal of This BookFive Stages of Disruptive ThinkingPart I: The Hypotheses, the Opportunity, and the IdeasChapter 1—Crafting a Disruptive Hypothesis: Be Wrong at the Start to Be Right at the EndChapter 2—Discovering a Disruptive Opportunity: Explore the Least ObviousChapter 3—Generating a Disruptive Idea: Unexpected Ideas Have Fewer CompetitorsPart II: The Solution, and the PitchChapter 4—Shaping a Disruptive Solution: Novelty for Novelty’s Sake Is a Resource KillerChapter 5—Making a Disruptive Pitch: Under Prepare the Obvious, Over Prepare the UnusualPart III: The Disruptive LeaderChapter 6—The Disruptive Leader’s Motivation: A Different AttitudeChapter 7—The Disruptive Leader’s Mindset: A Different AwarenessHow This Process DevelopedWhat This Book Is Not