Chapter 21. Build a Balanced Team
Alex White

Alex is the founder and CEO of Next Big Sound, a company that provides online music analytics and insights, which raised about $1 million from Foundry Group, Alsop-Louie Partners, and SoftTechVC after completing TechStars in 2009.
I wish I were good at programming but I'm not. If I put the time in I could probably be good at it, but I don't enjoy it at all. Instead, I handle the business side of things for Next Big Sound. Before coming to TechStars, I always seemed to find myself surrounded by really smart people with great ideas and no way to execute them.
From my experience, interaction between technical and non-technical entrepreneurs is often minimal. When I showed up at TechStars, I found the tables completely turned as I was one of the least competent developers out of 30 founders—they had me surrounded!
I think that at the earliest stages of a company it's foolish to have more than one non-technical co-founder. For an example, think about a non-technical small business such as an auto mechanic, sandwich shop, or tailor. On one side of the equation is the actual product or service that makes money such as fixing engines, making sandwiches, or sewing clothes. On the other side is everything else that gets in the way of making money but still needs to be done; things like renting a garage, keeping the counter clean, and purchasing thread ...
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