Chapter 60. Show, Don't Tell
Brad Feld

Brad is a managing director at Foundry Group and one of the co-founders of TechStars.
I get e-mails every day from folks either raising money or telling me about their new idea and asking for feedback. The conventional wisdom is that VCs rarely invest in things that reach them randomly (or over the transom in someone's VC vocabulary—I can't for the life of me figure out why that phrase hangs around.) However, this isn't the case for Foundry Group, as several of the companies we've funded in the past two years were initially from cold call e-mail inquiries (Brightleaf and Organic Motion). I'm very happy to get a steady stream of random e-mails—keep them coming!
I've noticed a trend toward more video presentations lately and I'm reminded of the old writer's adage "Show, don't tell." This applies nicely to every pitch you ever do. Specifically, I don't want to hear you describe what you are going to do; I want to see it. If you haven't built it yet, show me an example. It's always better to point me at a URL, even if it's a very rough prototype, as I can usually get a much quicker view of what you are doing by simply playing around.
One video I watched recently was a two-minute segment of the entrepreneur looking into the camera and describing his business idea. The idea was fine although I could tell within 15 seconds that it wasn't something we'd ...
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