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Documentary Storytelling, 4th Edition by Sheila Curran Bernard

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Chapter 9 Planning and Pitching

You’ve decided on the film you want to make and done enough research to determine that it seems feasible. Now what? This chapter is very broadly called “planning and pitching” to describe a range of activities that includes pitching, outlining, and casting your film.

Pitching

A pitch is the core statement of your film’s story, stated clearly and succinctly. It confirms to you and to others that you not only have a good subject, but you have a good story, one that you can tell in a way that will interest others. You’ll be pitching your film, revising your pitch, and pitching it some more from the moment the idea begins to take shape until you are out in the world with a finished product that needs promotion. The ...

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