Get full access to Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing and 60K+ other titles, with free 10-day trial of O'Reilly.
There's also live online events, interactive content, certification prep materials, and more.
Foreword by Sir Martin Sorrell, CEO, WPP
01 BUSINESS GOALS ARE EVERYTHING
02 A COLLECTIVE VISION
03 DATA INSPIRES CREATIVITY
04 FINDING UNICORNS
05 CULTURE PREDICTS SUCCESS AND FAILURE
06 MEASURE WHAT MATTERS
07 WHAT IT’S WORTH
08 NEVER STOP IMPROVING
09 ONE SIZE FITS NO ONE
10 FRAMEWORK FOR INNOVATION
11 CONCLUSION AND NEXT STEPS
Appendix A: What CMOs Need to Make Digital Marketing Work
Appendix B: “Dumb Ways to Die”: Detailed Analysis of Claims
Authors’ Note: Continuing the Conversation
Get Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing now with the O’Reilly learning platform.
O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.
Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact.