Don't Be Yourself

Conclusion

It is inherent in humans to ask—and subsequently try to answer—the question of how we should best be, and how we can best display our character and our humanity, in a way that is most beneficial to our goals and objectives. This ranges from the short-term and trivial challenge of persuading our colleagues to help us with a work task, to the more consequential long-term quest for a positive image, reputation, and fulfilling career—job interviews, client presentations, salary negotiations, and any competition for meaningful and exciting opportunities to grow and succeed. Unlike those made by squirrels, mice, or fish, our choices are vast, even when we are unaware of their consequences, or seemingly constrained by external demands or ...