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Edison on Innovation: 102 Lessons in Creativity for Business and Beyond
book

Edison on Innovation: 102 Lessons in Creativity for Business and Beyond

by Alan Axelrod
February 2008
Intermediate to advanced content levelIntermediate to advanced
192 pages
4h 1m
English
Jossey-Bass
Content preview from Edison on Innovation: 102 Lessons in Creativity for Business and Beyond

6.2. Lesson 49: Give Praise to the Dissatisfied Customer

The self-taught Edison had a passion for education. He believed that well-educated citizens were essential not only as the creators of an advanced technological civilization but as the consumers of that civilization. He understood that high technology requires not only makers but buyers as well. "If modern industry and invention expected to have a market for its products," Edison wrote late in his life, "it had to turn school-master on an elaborate scale. It had to educate the world before it could sell the world." Edison argued that the purpose of education in a highly technological society was not to create happiness but, quite the contrary, to create among the population a restless ...

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Publisher Resources

ISBN: 9780787994594Purchase book