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Edison on Innovation: 102 Lessons in Creativity for Business and Beyond
book

Edison on Innovation: 102 Lessons in Creativity for Business and Beyond

by Alan Axelrod
February 2008
Intermediate to advanced content levelIntermediate to advanced
192 pages
4h 1m
English
Jossey-Bass
Content preview from Edison on Innovation: 102 Lessons in Creativity for Business and Beyond

6.10. Lesson 57: Become a Brand

The "Wizard of Menlo Park" was a wizard of branding. Thanks to his prolific creativity, his development of genuinely civilization-transforming inventions, and his prodigious gift for self-promotion, Thomas Edison succeeded in identifying himself personally with all of the merchandise he marketed. He became a brand, and his characteristic signature, executed with a flourish and duly trademarked, became one of the most recognizable logos in American manufacturing history. The promotion of one invention and innovation after another became all the easier for the personal identification of each with Edison. Prefix his name to any number of products, and they were certain to sell. When his son Thomas Edison Jr. allowed ...

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Publisher Resources

ISBN: 9780787994594Purchase book