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Edison on Innovation: 102 Lessons in Creativity for Business and Beyond
book

Edison on Innovation: 102 Lessons in Creativity for Business and Beyond

by Alan Axelrod
February 2008
Intermediate to advanced content levelIntermediate to advanced
192 pages
4h 1m
English
Jossey-Bass
Content preview from Edison on Innovation: 102 Lessons in Creativity for Business and Beyond

8.14. Lesson 78: If At First You Do Succeed, Try Again Anyway

History describes Thomas Edison as an inventor. He described himself—far more accurately—as an inventor–manufacturer. Unlike many so-called independent inventors, Edison rarely sold or even licensed his major inventions and innovations to established manufacturing firms. Instead, he almost always took on himself the commercialization, manufacture, and marketing of whatever he created. This was not merely an act of egocentricism; it flowed from a belief that controlling all aspects of creation, production, and marketing was the best business deal. "The patents I am now taking," he told investors in the Edison Electric Light Company Ltd. of London, "are more valuable than those already ...

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Publisher Resources

ISBN: 9780787994594Purchase book