December 2013
Intermediate to advanced
142 pages
5h 23m
German
Content preview from Einführung Tourismus, 2nd Edition
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3 Ausgewählte
Managementformen
im Tourismus
Lernziele
Am Ende dieses Kapitels sollten Sie Folgendes können:
wichtige unternehmensbezogene und unternehmensübergrei-
fende Managementformen im Tourismus sowie deren Merkmale
und Spezifika kennen;
die Notwendigkeit und die Funktionsweisen einzelner Manage-
mentformen für die Praxis erkennen;
die Sinnhaftigkeit der Einsatzmöglichkeiten einzelner Manage-
mentformen beurteilen;
in der Lage sein, die eine oder andere Managementform in
einem touristischen Unternehmen zu implementieren.
Kommunikation – wichtigstes Instrument des Managements
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