December 2013
Intermediate to advanced
142 pages
5h 23m
German
Content preview from Einführung Tourismus, 2nd Edition
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72 3 Ausgewählte Managementformen im Tourismus
Als letzte Voraussetzung benötigt ein funktionierendes Yield-Managementsystem ein
effektives und effizientes Vertriebssystem, um die Kapazitäten flächendeckend und
Absatzoptimal zu vertreiben. Der Vertrieb erfolgt über nachfolgend dargestellte Ver-
triebskanäle, auch Vertriebsmix genannt.
Direktvertrieb Eigenvertrieb Fremdvertrieb
via Internet, Callcenter
direkt an den Kunden
über eigene Verkaufsbü-
ros, Franchisepartner,
Kooperations-Reisebüros
über Mittler (z. B. Reise-
büros, Agenten), Makler
und Händler
3.2.6 Chancen und Risiken des
Yield-Managements
Für ein touristisches Unternehmen, sofe ...
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