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El poder de la diversidad generacional
book

El poder de la diversidad generacional

by Ana Matarranz, Enrique Arce
June 2025
Intermediate to advanced
192 pages
4h 32m
Spanish
Editorial Almuzara
Content preview from El poder de la diversidad generacional

5. De la élite a la democratización de los beneficios. La transformación de los beneficios sociales en las organizaciones

Alta directiva, consejera independiente y strategic growth partner

1. El choque generacional como catalizador del cambio

En una tarde de primavera de 2025, Marta, una ejecutiva senior de 50 años con más de dos décadas de experiencia en puestos directivos, observaba perpleja cómo su hija Mencía, de 23 años, rechazaba una oferta de trabajo que, en apariencia, era inmejorable. El puesto, en una prestigiosa multinacional, ofrecía un salario competitivo y beneficios tradicionales como seguro médico y plan de pensiones. Sin embargo, para Mencía faltaba algo fundamental: un programa integral de bienestar que incluyera ...

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Publisher Resources

ISBN: 9788410221758